ADEAM – NYFW S/S17

SHOW: ADEAM  – S/S 2017
LOCATION: ADEAM Atelier, 210 11th Ave.
DATE: Sept. 7
START TIME: 9AM – 11AM

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TOP INSTA LOOK: Calligraphy brushstrokes splattered across clean-cut tailored separates with a focus on silhouettes and a play on proportions.

BEHIND THE SCENES: Much discussion over the collection’s effortless transition from the boardroom to happy hour.

OFF PROBATION: A scribbled-on embroidered oversized desert sand colored hooded parka, worn over a white midi dress with cut-away sleeves and black platform pointed pumps.

GOOD BEHAVIOUR BOND: A white bell-sleeve blouse with calligraphy splatter, worn under a sand-colored cut-away knit with knots, said to be paying homage to the notion of a calligrapher’s brushstroke.

INSPIRED BY: Japanese calligraphy, or shodo, whereby an ink-dipped brush is used artistically to create Chinese kanji and Japanese kana characters, renown for its calming and meditative benefits.

POP CULTURE-NOD: The wardrobe New York Times best-selling author Marie Kondo of “The Life-Changing Magic of Tidying Up” would take on her whirlwind book tour to preach the benefits of decluttering your home while advocating a life of simplicity.

WEAR IT TO: Your niece’s FIT Commencement 2016 ceremony at the Javits Center as an advocate for minimalistic design.

OVERHEARD COURTSIDE: “Do you think there is free Sake after the presentation?”

COLOR WHEEL: Black, cream, sky blue, taupe, cherry red.

THE DOCKET: The combination of masterful tailoring and simplistic clean cuts contributed to the collection’s dreamy, holistic vibe. While it’s a stretch to say the lineup’s peppering of calligraphy accents had the crowd in a trance, the range of wearable, polished looks had a calming effect likely to induce heightened purchasing of the brand next season. The new frontier of boardroom basic staples.

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