Summer arrived early in New York City this year via a Rivington Street pop-up hosted by swimwear designer Beth Richards, who has since escaped the city’s heat wave to preview her swag at Miami Swim Week’s Cabana Show in South Beach. Vancouver-based Richards showcased her spring and resort 2016 collections on the Lower East Side from Jun.15 through Jul.10 and cites reigning carnival queen of Barbados RiRi as the top celebrity icon she’d like to take a dip in one of her pieces, having already graced the likes of Khloe Kardashian. Curbing the Catwalk sat down with the designer to discuss all things swim.
What is your background and how did you get into swimwear design?
BR: I fell into swim in a lot of ways. After a move across the country, I saw an opportunity and something missing from the marketplace. When I began looking for interesting swimwear for myself, I was at that moment that the light bulb went off.
Describe the creative inspiration for your current collection.
BR: This season’s emphasis is focused around the neck. A lot of choker-type details felt very relevant and still very timeless. Also, hints of ballet and softer ties, bows and bodysuits give a really feminine and soft feeling along with the palette.
What’s your design mantra?
BR: Probably to keep it simple. I am a minimalist at heart, but feel that when I overthink things is when I start to lose touch. Often I need to still do that but then come back to the original idea.
Describe the ‘Beth Richards’ swimsuit clientele:
BR: She’s a force! My clients are strong and confident but don’t always know it (most do). But I’m happy to bring it out in her one suit at a time.
Which celebrity would you most like to see donning a Beth Richards swimsuit while frolicking in the Caribbean this summer and why?
BR: RiRi! She’s my spirit animal and I think she would look incredible in everything.
How does art and architecture play into your design mantra and how your pieces make women feel?
BR: I have always referenced art and street culture, especially. It’s more subtle now, but you see it in the branding. I think some of the more linear shapes on a woman’s body which is curvy in nature feel architectural, but I do want the pieces to feel soft like a second skin rather than constricting.
What drove you to launch a summer pop-up store and why the Lower East Side?
BR: The L.E.S. feels very New York with its mix of cultures, shops etc. I live a pretty authentic life and want that authenticity to come across in what I do. We do have a loyal following in the city so it felt like the right place to be.
What are some of the hottest trends in swimwear and beachwear this season?
BR: I think bells – ruffles are important as well. The choker [and] the duality of swim/bodysuits into night is more important than ever.
What are your expansion plans over the next year and what are the biggest challenges to both your brand and the swimwear industry overall?
BR: I would love to host more pop-ups around the globe, that’s for certain. I think the uncertainty of the world these days is challenging for any industry, including retail. I remain optimistic.
Where is your favorite summer vacation destination?
BR: This is hard, but living in Vancouver, our summers are pretty special, so going to lakes and beaches are a daily occurrence with majestic views. One of my most memorable vacations was to Kauai, which is one of the most lush and beautiful places I have been. There are still a lot of destinations on my wish list!
What are your beach essentials this summer? It’s the middle of August – are you most likely to be found in the Hamptons, Miami, L.A. or somewhere in your beloved Canada?
BR: I will likely be in Canada this summer, but after a month in N.Y. and Miami, this year I’m covered. Next year, hopefully Positano?
