The details:

147 MERCER ST
NEW YORK NY 10012-3203

The Mercer – The Lowdown

Set in a Romanesque iconic building in the heart of Soho, The Mercer is a favorite among the A-list crowd when in town for a spot of shopping and late-night TV appearances. As with many paparazzi hot spots, privacy is key. The presence of a motley crew of photographers loitering on the cobbled street outside generally means there’s a heavy hitter in town. Think stars like Russell Simmons, Seal, Leonardo DiCaprio, Kendall Jenner, Hailey Bieber, and Justin Timberlake, to name a few. Side note: The Mercer was the scene of Russell Crowe’s epic phone-throwing tantrum back in 2005, which ended up costing him $11 million. Fitted out by French interior design guru Christian Liaigre, the 75-room loft-style Andre Balazs property has been a darling among the fashion week crowd since opening its doors in 1997. Featuring a sleek and minimal design synonymous with the Soho neighborhood, The Mercer’s rooms have high ceilings and exposed-brick detail, rooted in cast iron architecture. The Mercer’s biggest draw card is its unparalleled proximity to the best shopping in Manhattan. Unwind from a long day of retail therapy by people watching at Jean-Georges Vongerichten’s Mercer Kitchen, which remains a staple among the ‘It’ crowd, or don a pair of designer shades and try to spot a Victoria’s Secret model gliding through gilded lobby.

Tip: Treat yourself to a night in the Loft Suite and feel like a bona-fide New Yorker. With a street-facing room and penthouse-style aesthetic, the space features expansive arched windows that open to a Parisian-esque balcony. The VIP digs come with a working fireplace, hardwood floors, and a marble bathroom with an oversized soaking tub.